ANNA: Hi Matt, and thank you so much for speaking with Mosman Collective. Tell us a bit about your history with the lower north shore.
MATT: I moved to the area in 1997 and worked at several Mosman flower shops before branching out in 2000.
ANNA: What were those early days like?
MATT: Well, the business started in my tiny Neutral Bay apartment, and after 18 months, I had run out of room. So, I bought Judy McDonald’s shop on Raglan St, called “The Flower Cart”. A few old-timers might remember it! It was a slow process, but word eventually spread about this floral giant, and things quite literally blossomed from there.
Matt’s business has bloomed thanks to his artistic talent, his passion for flowers – and his love of Mosman.
ANNA: You were one of the first Florists in this part of Sydney to bring a dramatic and artistic edge to arrangements, weren’t you?
MATT: Yes, I was. I love being able to convey emotion through my work, and creating beautiful bouquets is a true passion. I’m blessed to have a great local client list who trust me to design everything from tiny bouquets to large-scale installations.
ANNA: How long have you been based in your current location at 773 Military Rd?
MATT: The shop is about to turn 20! And I am about to turn 50! I did live upstairs for a few years but moved back to the inner-west to be close to my family and friends. I have the best of both worlds now. I never get tired of driving over the Sydney Harbour Bridge each day, and I feel so lucky to be part of this community.
ANNA: How much has Mosman changed in the 25 years you’ve been here?
MATT: A lot! There’s been a lot of growth regarding apartment developments, and the high street is almost unrecognisable from what it once was. My shop has seen many businesses come and go. KFC, Mosmania, Zen Day Spa, Pasta Zu, Generosity, Whisk, I even remember Stan’s Milkbar, which was where the Mosman Newsagency is today.
ANNA: What does an average day in Mosman look like for you?
MATT: My day always starts at the Flemington Flower Markets, but I am in Mosman before 6 am with a bountiful haul of my favourite seasonal flowers. I have breakfast at Avenue Road Café, which has been my staple for 20 years. Around 7 am, my staff and I prepare for the busy day ahead as locals start to ring in with orders. We often plan floral installations at local restaurants and venues, which is always thrilling.